Virtual Reality in Fashion
The fashion industry is pouring money into VR, but their use is mostly to broadcast normal fashion shows, merely in virtual reality. At this year's New York Fashion week, Refinery29 shot 8 runway shows all in 360-degree viewing and released them on their Facebook page. Fashion houses like Rebecca Minkoff and Dior have developed its own stylish custom version of VR headset.
What else can you experience with fashion VR besides watching a fashion show? You could try on clothing in a virtual space. See yourself try on numerous outfits in an instant. Atlantis Virtual Reality and Zugara are just two companies that have created virtual dressing rooms. Online retailers can use the software, Webcam Social Shopper, to let shoppers to use their webcam as a magic mirror to try on items virtually. Not many e-tailers are doing this now, but we image this can create a better online experience for your shoppers that leads to increases conversions, brand awareness and engagement.