The People Behind CUK

About Us

Who we are

Who We Are

At Computer Upgrade King (CUK), our goal is to offer affordable computers with a detailed level of customization, so that every customer can have exactly the computer they need. We are driven to create functional and durable computers that outperform the competition. We prioritize quality and customer satisfaction above all else.

Our team is continuously looking for ways to enhance computers to suit every need, so you can work and play without limitation. Your satisfaction with our computers and services is our top priority.

Family Owned

The CUK gaming desktop series are the newest addition to the PC line of products upgraded by CUK, a family business founded in 2008 in Richmond, Virginia. As an extension of the family, our employees are the driving force behind our longevity and success.


Passion is contagious — it creates excitement and fuels confidence. At CUK we have great leaders, innovators, and executors who are passionate about the work we do. We've come together placing clear expectations on one another to bring you innovative computer designs and performance you've never seen before.


We’re big believers in the golden rule — if you treat people well, by and large, they will treat you well in return. It is the dominating value in our business relationships with customers, vendors, and each other. That principle lets us sleep well at night and earns us tremendous respect.

Industry Partners

In the computer resale industry, Computer Upgrade King provides a vast selection of computer models by major name brands with a wide variety of customization as well as exceptional cost savings. We are partnered with many of the largest suppliers in the industry. We are an Intel Platinum Provider, Samsung, Google, HP, Lenovo, Gigabyte, ASUS and MSI partner and have relationships with major computer component and software companies including Microsoft, AMD, NVidia, and Kingston. Building those relationships ensures that we are providing the quality components, software, accessories, and computers for our customers.

Industry Partners
Intel Technology Provider

CUK is proud to be an Intel Technology Provide Platinum Partner. Platinum providers are technology experts and technical advisers as we are the first to receive training, maintain our industry certifications and demonstrated customer implementation. When you work with a Platinum Partner you get the expertise to ensure that the technology you invest in is built for what matters most to you or your business.

MSI Premier Notebook Partner

MSI recognizes CUK as a preferred reseller for MSI laptops and desktops. We have received awards year after year as an MSI valued partner. Our solid partnership with MSI allows us to receive the latest product selections with best availability and competitive pricing to give to our customers.

ASUS Premier Partner

ASUS has recognized CUK as a dedicated champion for the ASUS brand. As a premier partner, CUK has access to a rich resource of support, training and new product selection that allows our customers to have the best choices.

HP Authorized Service Provider

CUK is an authorized reseller of HP computers as well as a certified HP service center. As an authorized service provided, our technicians are trained to know how to correctly diagnose and repair HP notebooks and desktops. By using an HP certified repair center, you can be assured your notebook PC will be repaired correctly.

Lenovo Authorized Service Provider

As an Authorized Reseller and a Premier Service Provider for Lenovo, our technicians must pass several certification tests to be able to service the many PC models Lenovo makes and maintain a one part per order success rate. As a reseller and service provider, we can service and support our customers better and more quickly.

Better Business Bureau

CUK is a BBB Accredited Business with an A+ Rating

CUK is a BBB Accredited Business with an A+ rating. We have consistently maintained our rating by conducting our business with integrity. We are proud and dedicated to providing quality products and customer satisfactions. As a result, we are recognized and accredited by the Better Business Bureau.

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. It is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

Computer Upgrade King, LLC BBB Business Review
  1. Build Trust: Establish and maintain a positive track record in the marketplace.
  2. Advertise Honestly: Adhere to established standards of advertising and selling.
  3. Tell the Truth: Honestly represent products and services, including clear and adequate disclosures of all material terms.
  4. Be Transparent: Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
  5. Honor Promises: Abide by all written agreements and verbal representations.
  6. Be Responsive: Address marketplace disputes quickly, professionally, and in good faith.
  7. Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
  8. Embody Integrity: Approach all business dealings, marketplace transactions and commitments with integrity.

By CUK’s commitment to selling good products, always acting with integrity, and treating our customers like human beings, we know our customers will always come back and bring their friends. That's how CUK got started and grew with little marketing effort on our part. Our business was built by word of mouth where new and existing customers felt taken care of when investing in the purchase of a customized computer.


Our new 12,000 sqft facility includes office spaces, a climate-controlled warehouse for indoor testing and storage, a dedicated production space we call "Command", multiple transformers and breaker panels supplying 3000+ AMPS, and a surveillance system, all to create and deliver the highest quality customized PC builds for our customers in a well-supported and secured facility.

CUK Headquarters
CUK logo

CUK name

We chose the name Computer Upgrade King because we are the "King" in the computer upgrade industry. In order to be the king of computer upgrades, we set the standard for quality assurance, customer service, product selection, pricing, and performance enhancement. Some of the upgrades we provide include processors, RAM, hard drives, optical drives, graphics cards, screen/display, wireless cards, bluetooth, and operating system.

We provide these upgrades to a wide variety of computers such as servers, ultrabooks, desktops, and notebook computers by many major brands. We provide top-tier quality control to ensure your customized computer is shipped to you in brand new, unblemished, and defect-free condition. All systems we upgrade undergo a thorough inspection and testing procedure to ensure that any pre-existing issues such as dead pixels, scratches, or defects are discovered by us and not by you.